As part of its plan to widen its influence, Bitcoin of America announced its partnership with The Chicago Blackhawks on Friday. This partnership aims to enhance the quality symbiotic relationship between the Bitcoin ATM provider and the popular hockey team.
The Blackhawks are a popular Chicago-based ice hockey team that has a strong historical antecedent of playing since 1926. Since its establishment, the team has won six Stanley Cup championships.
On the other hand, Bitcoin of America is a Startup that deals with Bitcoin installation and operation. The Startup has more than 1200 Bitcoin ATMs in the United States with 30 in Chicago alone.
Thus, Bitcoin of America will be engaging in a couple of marketing and advertising activities with the Blackhawks. It hopes to do this by leveraging the fans of the Blackhawks.
Foremost, Bitcoin of America will be featured in the projected ads of the United Center; the home arena of the Blackhawks. The ads will be around the screens that surround the hockey pitch for fans to see. Not only that, but also the major screen as well.
In addition, Bitcoin of America promised earlier this year that it hopes to feature on WGN Radio – a popular Chicago-based radio station. Now, it has become the new entitlement sponsor of the shows that the Blackhawks hold at the station.
Through this sponsorship, the Blackhawks will be featuring Bitcoin of America on the show while the Startup discusses its mission and furnishes the audience with education about cryptocurrency. In furtherance to that, the ads of Bitcoin of America will also be on the website of WGN Radio.