During this period that many crypto exchanges are closing partnerships with sport clubs, Bitget announced on Tuesday that it has become the official sleeve partner of Juventus. This is the first partnership of its kind in the club.
Established in 2018, Bitget is a Singapore-based exchange with more than 1.5 million global users. As of July 2020, Bitget ranked top 5 in daily average futures trading volume. At the moment, the exchange claims to record $5.6 billion daily trading volume.
Sequel to the completion of its Series B funding, Bitget is valued at $1 billion. Thus, joining the likes of CoinDEX and Coinbase by becoming a unicorn. Bitget has more users in the Asian continent.
On the other hand, Juventus is a popular football club popularly called “Juve” among fans. It is a top-tier Italian club that has won numerous awards including 2 UEFA Cups, 9 Supercoppa Italian titles, 2 Intercontinental Cups among others.
According to the release, Bitget hopes to widen its global reach, beyond Asia, and introduce more fans of Juventus into the crypto world. Therefore, Juventus in collaboration with Bitget would ensure that their fans receive quality crypto education, and they see Bitget as the official crypto partner of the club.
As from subsequent matches, viewers will be seeing the logo of Bitget on the shoulder of Juventus players. Giorgio Ricci, the CRO of Juventus, says:
“It is a pleasure to welcome Bitget as the first Juventus Sleeve Partner and help them increase their awareness across our fanbase worldwide. We will support the Partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.”