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Basic Attention Token

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A token for the digital advertising industry

Basic Attention Token or BAT is a token that is meant to be exchanged between publishers, advertisers, and users to reward the attention of online users in a transparent way. It is launched in 2017 by Brendan Eich, co-founder of Mozilla and creator of the JavaScript language.

Basic Attention Token is popular due to its Brave integration. It is the tokens that will be paid if users view ads with the Brave browser, while at the same time rewards publishers. This token-based incentive advertising promises better marketing performance via improved user targeting, improving ROI, and reduce marketing fraud for the online campaign.




San Francisco, United States

Year founded