Crypto.com has been building partnerships in the sports, mainly Football, and esports industry for a while now. Coinbench previously reported the partnership of Crypto.com with Lega Serie A and Fnatic. The exchange has taken a step further to enter the basketball world.
On Wednesday, 22nd of September, Crypto.com announced its partnership with The Philadelphia 76ers as it becomes the Official Jersey Patch Partner of the team, among other roles in the agreement. This would be the first partnership Crypto.com will make with any team in the National Basketball Association.
Founded in 1946, the Philadelphia 76ers is a popular American basketball team that has won several achievements and awards in basketball. Records have it that Philadelphia 76ers are three-time winners of the NBA Championship and with players who have broken records individually.
In the coming seasons, the Philadelphia 76ers would wear jerseys featuring the logo of Crypto.com. The logo will be printed on all the four jerseys of 76ers.
The management of the Philadelphia 76ers also disclosed that they will mint NFTs for their fans to buy on Crypto.com. As part of the agreement, Crypto.com will have access to use the name of the 76ers in marketing and advertising.
While remarking about the partnership, the spokesman of the team said, “Crypto.com will be woven into the fabric of our identity… These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”