On October 8, fast-food giant McDonald’s China issued a batch of 188 non-fungible tokens (NFT) to commemorate its 31st anniversary in the Chinese market.
The NFTs, dubbed “Big Mac Rubik’s Cube,” will be handed to workers and customers as part of the promotion.
The Big Mac Rubik’s Cube NFTs are modeled on the three-dimensional structure of McDonald’s China’s new office headquarters, which opened alongside the NFTs.
The NFTs are produced in collaboration with Cocafe, a digital asset development firm. They are based on the Conflux public blockchain, assuring that “each work is unique, indivisible, and cannot be tampered with.”
It is also worth noting that CITIC Group, a People’s Republic of China state-owned investment business, owns a controlling share in McDonald’s China.
McDonald’s China’s decision to bring NFTs into the market appears to contradict the government’s intention to ban all crypto activities outright.
Recently, the prohibition compelled Bitmain, a producer of cryptocurrency mining equipment, to halt the shipment of Antminer mining rigs into China.
Huobi, a Chinese cryptocurrency exchange, halted new client registrations following the China ban and planned to shut all operations by the end of the year.