Since its launch earlier this year, Yield App has been growing and trying to reach more potential users through several strategies. At the moment, the crypto Startup has tapped into the football industry to widen its influence.
Recently, the management of Yield App announced the Startup’s partnership with West Ham United. This partnership confers on Yield App the status of Official Digital Asset Wealth Management Partner of the club.
With the collaboration, the management of West Ham noted that Yield App will provide technical crypto education and opportunities for their fanbase. In addition, Yield App users will also experience more personalized hospitality West Ham matches.
The CEO of Yield App, Tim Frost, said that football is a widely played game across every continent. Thus, it posits a varied and fresher audience for the Startup’s digital asset products.
“This is a sport that has captured the hearts of billions of people for generations. This makes this partnership a great opportunity for us at YIELD App to reach a wide and varied new audience with our market-leading product as we continue to expand digital assets into the mainstream,” he commented.
Yield App is a DeFi banking app where users can earn interest on their cryptocurrencies. The Startup hopes to ensure financial inclusion for more people, especially the unbanked. In December last year, Yield App raised $4 million in a hybrid funding round.
On the other hand, West Ham is a Stratford-based football club that has existed as far back as 1900. West Ham has won a couple of cups including Intertoto Cup, European Cup Winners’ Cup, and FA.